Customer Profile
Consumer products giant with global sales close to $80 billion in 2009.

Business Situation
Launch a line of detergents as an extension of a new niche category.

Mandate
Develop an innovative in-store promotional kit to allow consumers to experience a 360 degree first-hand experience with the new product.

Solution
Created an in-store environment where consumers could see, touch and smell the end results provided by the new product.

Results
• Program implemented in 430 stores across the country
• Secondary displays secured in 92% of locations
• 71% of consumers who attended the complete demo actually purchased the product