Customer Profile
Gourmet coffee roaster and leading North American provider of workplace coffee and water services.

Business Situation
Launch a new coffeemaker using an innovative technology for the coffee@home market.

Mandate
1. Demonstrate to consumers how the breakthrough technology functions.
2. Allow them to taste the difference.
3. Deploy program among small-appliance retailers and in supermarkets.

Solution
Created “bistro style” coffee-tasting stations where consumers could brew their own coffee and taste it on the spot!

Results
• 4,102 demos in 6 weeks
• 44% of participants either bought the unit or expressed interest in         buying it in the near future