Customer Profile
North American fragrances and cosmetics leader.

Business Situation
Stimulate sales across their wide portfolio of fragrances while strengthening client’s position with key Canadian retailers.

Mandate
Create an interactive concept that enables the participant to connect with a wide array of fragrances and make an informed purchasing decision.

Solution
Developed a multi-brand, portable concept that was deployed in shopping malls and was strategically located next to a key retailer. Consumers were conducted through a series of sensorial experiences to help them decide on their fragrance profile.

Results
• National 8-week program
• 18% increase in sales versus previous year