Archive for the ‘Case Studies’ Category

POP Material brings +30% increase in sales

Customer Profile North American leader of pet nutrition, producing, marketing, and distributing therapeutic pet foods available only through veterinarians, and branded pet foods sold through veterinarians and high-end pet specialty stores. Business Situation Erosion of flagship brand’s market share in pet specialty stores due to fierce...

Unique experiences in malls and retail stores

Customer Profile Manufacturer and marketer of consumer brands in more than 150 countries with worldwide revenues in excess of $19 billion in 2008. Business Situation Launch a new segment of its flagship brand in Canada. Mandate Introduce the new product to consumers through unique experiences in high-traffic malls and retail partner stores across...

Sensorial experiences for your fragrance profile

Customer Profile North American fragrances and cosmetics leader. Business Situation Stimulate sales across their wide portfolio of fragrances while strengthening client’s position with key Canadian retailers. Mandate Create an interactive concept that enables the participant to connect with a wide array of fragrances and make an informed...

“Bistro style” coffee-tasting

Customer Profile Gourmet coffee roaster and leading North American provider of workplace coffee and water services. Business Situation Launch a new coffeemaker using an innovative technology for the coffee@home market. Mandate 1. Demonstrate to consumers how the breakthrough technology functions. 2. Allow them to taste the difference. 3. Deploy...

See, touch and smell the end results

Customer Profile Consumer products giant with global sales close to $80 billion in 2009. Business Situation Launch a line of detergents as an extension of a new niche category. Mandate Develop an innovative in-store promotional kit to allow consumers to experience a 360 degree first-hand experience with the new product. Solution Created an...

Pre-launch registrations to loyalty program

Customer Profile Manufacturer and marketer of consumer brands in more than 150 countries, with worldwide revenues in excess of $19 billion in 2008. Business Situation In order to increase the market share of its flagship brand in Canada, the manufacturer introduced a new online consumer loyalty program. Mandate Facilitate the introduction of...