As businesses closely engage their audience to initiate meaningful relationships, they are summoned to be honest, transparent and accountable. There’s little reason these days for brands to refrain from showing their true colors. In fact, consumers prone the ones who speak truthfully, acknowledge their weaknesses and take responsibility for...
April 22nd was Earth Day. As with any flagship day it certainly brought us to rethink our relationship with the planet. We all agree that mother nature is expressing her discontentment with our not-so-civilized ways of treating the planet. Devoted researchers and great spokesmen travel the world to highlight the urgency of the matter and ...
I remember when I was 9 years old and contemplating the idea of turning 10 the following year. Double digit was a big thing back then for me but it’s not so much of a big thing anymore… Anyway, I really felt like I would soon become a real man. Well, Xclamation Marketing turned 9 ...
You obtain stunning results when great technology and creative strategies work hand in hand. That’s said, only if your technology offers cohesive insights that enable you to shape stunning strategies. Our XclaMotionData platform is discovering a world of new opportunities due to its automated profiling capabilities. From mega-brands, to...
All the “crossed fingers” technical staff Exhausted flower arrangement artists Life-endangered Security personnel Smiling caterers The 83rd Academy Awards was exceptionally well-executed once more. We certainly keep the camera and spotlight on the nominees, beautifully dressed guests and the Oscar trophies. And yet a few feet away, in the...
Xclamation Marketing is now partnering up with the Agence Métropolitaine de Transport (AMT) to gather consumer data in strategic transportation hubs of the Greater Montreal region. This award-winning boutique agency, acclaimed for its integrated marketing strategies with face-to-face interactions, is also known for its consumer data acquisition...
Montreal, Quebec, May 4, 2010 – Event Marketer hosted the 8th Ex Awards Gala at the Hyatt Regency in Chicago on May 3rd, 2010. Five hundred brand and agency representatives attended the soiree to highlight the best event and experiential programs of 2009. The gala welcomed the biggest brands and best agencies chosen for their ...
First off, I would like to say for the record that I strongly believe in commitments. I can’t help it. I was taught as a kid to go out of my way to honor my word. Thus, allow me to come back on my last post, which ended on the following note: ‟… if it ...
Come on, oh baba don’t you want to go Oh come on, oh baba don’t you want to go Back to the same old place Sweet home Chicago * So some of my teammates and I are heading back to Chicago this weekend to attend the Ex-Awards gala on the evening of May 3rd and ...
As I flaunted with friends about our nomination at the 2010 Ex Awards, I explained how good it feels to see our hard work being recognized. Only a few really know what it takes to deliver a national campaign for a mega-brand. I reminisced about the crazy moments we had in preparation for the Huggies® ...
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