Archive for the ‘Uncategorized’ Category

Key to Overcoming a Recessionary Economy?

Can Shopper Marketing really be the superhero companies have been waiting for? While this may sound like a million-dollar question, it is in fact the multi-million dollar answer it entails that we are most interested in. The art that is Shopper Marketing may be an obscure, complex, multi-faceted issue, but one that today’s companies cannot ...

What is Shopper Marketing?

The following is typically what happens at a cocktail party or whenever I come across the odd cab driver who wants to engage in conversation. It goes like this: “So what do you do for a living?” “I’m in Shopper Marketing.” And then the person’s face becomes profoundly distressed. I might as well have answered ...

The Shopper Converters™ Process

While the word “conversion” is usually used in a religious context, it doesn’t have to be. It just means to change from one way of thinking and behaving to another way of thinking and behaving. But “conversion” is the term we ingrain into each of our Shopper Converters™ so they fully understand their mission in ...