Comments for Xclamation Marketing - Blog http://www.event-marketing.ca Brilliance + Performance + Significance Wed, 25 May 2011 17:33:01 +0000 hourly 1 http://wordpress.org/?v=3.1.2 Comment on Transparency & Accountability by Loreen Takas http://www.event-marketing.ca/2011/05/17/transparency-accountability/comment-page-1/#comment-382 Loreen Takas Wed, 25 May 2011 17:33:01 +0000 http://www.event-marketing.ca/?p=393#comment-382 I believe too much honesty can be a dangerous thing. Take a consumer for instance, who hasn't decided how to feel about a product. And now, add an overly honest advertisement. Outcome? The consumer realizes that indeed this product is tastes awful, or conveys the wrong image. I believe too much honesty can be a dangerous thing. Take a consumer for instance, who hasn’t decided how to feel about a product. And now, add an overly honest advertisement. Outcome? The consumer realizes that indeed this product is tastes awful, or conveys the wrong image.

]]> Comment on Transparency & Accountability by MarieAnne http://www.event-marketing.ca/2011/05/17/transparency-accountability/comment-page-1/#comment-375 MarieAnne Wed, 18 May 2011 18:17:04 +0000 http://www.event-marketing.ca/?p=393#comment-375 I see your point exactly, it is just like the original Buckley's strategy of "It tastes awful, but it works!". I believe this approach is valid even today, if not more so than in the past. There are so many brands competing for the attention of the consumer, being honest is actually an advantage. I support transparency and would encourage it to become a wide spread tactic among brands. I see your point exactly, it is just like the original Buckley’s strategy of “It tastes awful, but it works!”. I believe this approach is valid even today, if not more so than in the past. There are so many brands competing for the attention of the consumer, being honest is actually an advantage. I support transparency and would encourage it to become a wide spread tactic among brands.

]]> Comment on Which environmental issue is most important? by Mario P. Cloutier http://www.event-marketing.ca/2011/04/29/which-environmental-issue-is-most-important/comment-page-1/#comment-372 Mario P. Cloutier Mon, 16 May 2011 14:19:05 +0000 http://www.event-marketing.ca/?p=365#comment-372 Dear Suzie, Thank you for sharing your opinion. We agree that saving the environment is not simply a means to improving a brand's ROI. Environmental issues are serious factors in our evolution. They require the attention and involvement of the public. In fact, we see great opportunities for brands to respond to the urgency of environmental issues with the collaboration of their audience. I believe you will agree that we all must do our share as citizens, humans and as corporate organizations. We all have a carbon footprint and our share of responsibilities. As it becomes clear to us that resolving environmental issues is absolutely necessary, marketers may seek to get involved and encourage their audience to take part in their actions in order to have an important and lasting positive impact. Dear Suzie,

Thank you for sharing your opinion. We agree that saving the environment is not simply a means to improving a brand’s ROI. Environmental issues are serious factors in our evolution. They require the attention and involvement of the public. In fact, we see great opportunities for brands to respond to the urgency of environmental issues with the collaboration of their audience. I believe you will agree that we all must do our share as citizens, humans and as corporate organizations. We all have a carbon footprint and our share of responsibilities. As it becomes clear to us that resolving environmental issues is absolutely necessary, marketers may seek to get involved and encourage their audience to take part in their actions in order to have an important and lasting positive impact.

]]> Comment on Which environmental issue is most important? by Suzie Kaatz http://www.event-marketing.ca/2011/04/29/which-environmental-issue-is-most-important/comment-page-1/#comment-371 Suzie Kaatz Mon, 16 May 2011 00:33:19 +0000 http://www.event-marketing.ca/?p=365#comment-371 "If you are a marketer, environmental issues provide tremendous opportunities to engage your audience and deliver lasting brand contributions." And as I see it, this is the problem. Environmental issues become a a mere tool to drive sales, to gain attention, or to gather followers...What happens when we run out of resources? If the water is too polluted? If we cut down too many trees? Ever heard of the Easter Islands? It used to be a lush island with a thriving community, but the trees were cut down, one by one, until there was nothing left. Now, all we see is an empty island with big stone faces looking blindly out to sea. Saving the environment is not a 'good tactical' move to improve ROI. It is an absolute necessity to grant our survival, and the survival of our children. “If you are a marketer, environmental issues provide tremendous opportunities to engage your audience and deliver lasting brand contributions.”
And as I see it, this is the problem. Environmental issues become a a mere tool to drive sales, to gain attention, or to gather followers…What happens when we run out of resources? If the water is too polluted? If we cut down too many trees? Ever heard of the Easter Islands? It used to be a lush island with a thriving community, but the trees were cut down, one by one, until there was nothing left. Now, all we see is an empty island with big stone faces looking blindly out to sea.
Saving the environment is not a ‘good tactical’ move to improve ROI. It is an absolute necessity to grant our survival, and the survival of our children.

]]> Comment on Significance Marketing by kim_fr101 http://www.event-marketing.ca/2010/07/26/significance-marketing/comment-page-1/#comment-69 kim_fr101 Fri, 30 Jul 2010 15:23:17 +0000 http://www.event-marketing.ca/?p=287#comment-69 Emotion is key to a satisfied and loyal buyer. When a bond or connection is created between a shopper and a brand/purpose, this entice that urge to purchase without being price-senitive and gives meaning to the shopper. However, is this as effective with a less advertised cause and/or organization? Emotion is key to a satisfied and loyal buyer. When a bond or connection is created between a shopper and a brand/purpose, this entice that urge to purchase without being price-senitive and gives meaning to the shopper. However, is this as effective with a less advertised cause and/or organization?

]]> Comment on Xclamation Marketing wins a 2010 Ex Award – Press Release by A Real Example of a Winning Integrated Marketing Model « Xclamation Marketing! Shopper Converters http://www.event-marketing.ca/2010/05/05/xclamation-marketing-wins-a-2010-ex-award-press-release/comment-page-1/#comment-61 A Real Example of a Winning Integrated Marketing Model « Xclamation Marketing! Shopper Converters Mon, 19 Jul 2010 14:42:29 +0000 http://www.event-marketing.ca/?p=248#comment-61 [...] ATTITUDE EXPERTISE CLIENTS BLOG « blog home « previous 19 [...] [...] ATTITUDE EXPERTISE CLIENTS BLOG « blog home « previous 19 [...]

]]> Comment on Xclamation Marketing wins a 2010 Ex Award – Press Release by Stephane Bernier http://www.event-marketing.ca/2010/05/05/xclamation-marketing-wins-a-2010-ex-award-press-release/comment-page-1/#comment-40 Stephane Bernier Mon, 10 May 2010 20:16:23 +0000 http://www.event-marketing.ca/?p=248#comment-40 Félicitations à la gang xclamationmarketing pour le EX award avec HUGGIES. Bravo Mario, Matt & Nadine. WOW!!! Stéphane Bernier Chargé de Comptes Kimberly-Clark Inc. Félicitations à la gang xclamationmarketing pour le EX award avec HUGGIES. Bravo Mario, Matt & Nadine. WOW!!!
Stéphane Bernier Chargé de Comptes Kimberly-Clark Inc.

]]> Comment on Xclamation Marketing wins a 2010 Ex Award – Press Release by Diane http://www.event-marketing.ca/2010/05/05/xclamation-marketing-wins-a-2010-ex-award-press-release/comment-page-1/#comment-39 Diane Thu, 06 May 2010 20:50:10 +0000 http://www.event-marketing.ca/?p=248#comment-39 Xclamation Team, what an accomplishment, you guys are and look amazing !! This song is for you: "Oh, what a night. Late December back in '63 >>(late evening back on May the 3rd...) What a very special time for me, 'Cause I remember what a night...." -------------- Very well deserved award !!! Xclamation Team, what an accomplishment, you guys are and look amazing !!
This song is for you:
“Oh, what a night.
Late December back in ’63 >>(late evening back on May the 3rd…)
What a very special time for me,
‘Cause I remember what a night….”
————–
Very well deserved award !!!

]]> Comment on And the winner is… by Stephanie http://www.event-marketing.ca/2010/04/09/and-the-winner-is%e2%80%a6/comment-page-1/#comment-25 Stephanie Tue, 13 Apr 2010 17:53:56 +0000 http://www.event-marketing.ca/?p=206#comment-25 Congratulations! Congratulations!

]]> Comment on Key to Overcoming a Recessionary Economy? by discount Coach Handbags http://www.event-marketing.ca/2010/02/22/key-to-overcoming-a-recessionary-economy/comment-page-1/#comment-23 discount Coach Handbags Fri, 09 Apr 2010 01:24:55 +0000 http://www.event-marketing.ca/?p=180#comment-23 Great blog article about this topic, I have been lately in your blog once or twice now. I just wanted to say hi and show my thanks for the information provided. Great blog article about this topic, I have been lately in your blog once or twice now. I just wanted to say hi and show my thanks for the information provided.

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