FOR IMMEDIATE RELEASE For more information, contact: Melody Badgett, 1% for the Planet melody@onepercentfortheplanet.org +1 (802) 496-5408 Xclamation Marketing Announces Partnership with 1% for the Planet Montreal, Qc, September 26th, 2011 – Xclamation Marketing joined 1% for the Planet (1%), pledging a portion of its revenues to support...
Wether you’re a start-up with an awesome new product or you’re a big time marketer with the latest innovation, your brand is subject to potential threats. It is important to identify all types of threats, study the competition and evaluate potential obstacles. We want to know what keeps you up at night? This quick poll ...
As businesses closely engage their audience to initiate meaningful relationships, they are summoned to be honest, transparent and accountable. There’s little reason these days for brands to refrain from showing their true colors. In fact, consumers prone the ones who speak truthfully, acknowledge their weaknesses and take responsibility for...
April 22nd was Earth Day. As with any flagship day it certainly brought us to rethink our relationship with the planet. We all agree that mother nature is expressing her discontentment with our not-so-civilized ways of treating the planet. Devoted researchers and great spokesmen travel the world to highlight the urgency of the matter and ...
I remember when I was 9 years old and contemplating the idea of turning 10 the following year. Double digit was a big thing back then for me but it’s not so much of a big thing anymore… Anyway, I really felt like I would soon become a real man. Well, Xclamation Marketing turned 9 ...
You obtain stunning results when great technology and creative strategies work hand in hand. That’s said, only if your technology offers cohesive insights that enable you to shape stunning strategies. Our XclaMotionData platform is discovering a world of new opportunities due to its automated profiling capabilities. From mega-brands, to...
All the “crossed fingers” technical staff Exhausted flower arrangement artists Life-endangered Security personnel Smiling caterers The 83rd Academy Awards was exceptionally well-executed once more. We certainly keep the camera and spotlight on the nominees, beautifully dressed guests and the Oscar trophies. And yet a few feet away, in the...
It is well documented that integrated marketing communications (IMC) is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” A discussion that’s been on for quite some time in the industry is to ...
Xclamation Marketing is now partnering up with the Agence Métropolitaine de Transport (AMT) to gather consumer data in strategic transportation hubs of the Greater Montreal region. This award-winning boutique agency, acclaimed for its integrated marketing strategies with face-to-face interactions, is also known for its consumer data acquisition...
Some call it altruism, socially responsible or cause marketing. We call it Significance Marketing; the juncture where brands, their constituencies and audiences team up to make lasting and meaningful actions. And although some themes may have more resonance than others, the idea here is not necessarily to marry the brand to a cause that will ...
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