Although the term is relatively new, Integrated Marketing has been a common practice in mega corporations for quite some time now. These large firms which are marketing products or services simultaneously to mass audiences across several markets are now doing it in an “integrated” way. Typically they operate with several agencies to help them...
Montreal, Quebec, May 4, 2010 – Event Marketer hosted the 8th Ex Awards Gala at the Hyatt Regency in Chicago on May 3rd, 2010. Five hundred brand and agency representatives attended the soiree to highlight the best event and experiential programs of 2009. The gala welcomed the biggest brands and best agencies chosen for their ...
First off, I would like to say for the record that I strongly believe in commitments. I can’t help it. I was taught as a kid to go out of my way to honor my word. Thus, allow me to come back on my last post, which ended on the following note: ‟… if it ...
Come on, oh baba don’t you want to go Oh come on, oh baba don’t you want to go Back to the same old place Sweet home Chicago * So some of my teammates and I are heading back to Chicago this weekend to attend the Ex-Awards gala on the evening of May 3rd and ...
As I flaunted with friends about our nomination at the 2010 Ex Awards, I explained how good it feels to see our hard work being recognized. Only a few really know what it takes to deliver a national campaign for a mega-brand. I reminisced about the crazy moments we had in preparation for the Huggies® ...
How many times have we all heard that phrase: And the winner is… Most of us have heard it, witnessed it, and experienced it in various galas and events. Some of them were very, very cheesy to say the least. We lived such moments through academics and later in our professional lives. Of course, we ...
Customer Profile North American leader of pet nutrition, producing, marketing, and distributing therapeutic pet foods available only through veterinarians, and branded pet foods sold through veterinarians and high-end pet specialty stores. Business Situation Erosion of flagship brand’s market share in pet specialty stores due to fierce...
Can Shopper Marketing really be the superhero companies have been waiting for? While this may sound like a million-dollar question, it is in fact the multi-million dollar answer it entails that we are most interested in. The art that is Shopper Marketing may be an obscure, complex, multi-faceted issue, but one that today’s companies cannot ...
The following is typically what happens at a cocktail party or whenever I come across the odd cab driver who wants to engage in conversation. It goes like this: “So what do you do for a living?” “I’m in Shopper Marketing.” And then the person’s face becomes profoundly distressed. I might as well have answered ...
While the word “conversion” is usually used in a religious context, it doesn’t have to be. It just means to change from one way of thinking and behaving to another way of thinking and behaving. But “conversion” is the term we ingrain into each of our Shopper Converters™ so they fully understand their mission in ...
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